Insomnia70

Social media campaign and event branding for a collaborative Excel Esports x Sony Inzone project. It included creating a visual identity for the event (stand design, promotional assets), social media designs and photography during the gaming festival Insomnia70, held in Birmingham, UK in 2023.

Taking cues from global and lifestyle brands, we opted for bold abstract patterns and a monochrome colour palette (accentuated by a purple gradient representing our primary sponsor's brand). By incorporating kinetic motion design, the campaign has a contemporary feel that's highly versatile and adaptable to different formats.